Author: Carl S. Johnson

Lighthouse International Church

Collection of recent print collateral items we did for Lighthouse. New visually branded items included door hangers, invite cards, bulletins, stationery and interior signage.

Mercury Sound and Lighting

Saint Creative provided creative direction and graphic support for the Mercury Sound and Lighting Company website. Visit site:

Vámonos! 31 seconds of Brilliance

This commercial is amazing. It perfectly captures the art of advertising at it’s finest. Simple, funny, memorable. With the all-new 2012 Passat TDI Clean Diesel, you can drive almost 800 miles between refueling, so plan your road trips accordingly. “Buy me some chips while you’re in there.” Classic.    

Steve Jobs on Death and Conventional Business Wisdom

I read today that Steve Jobs is being remembered like a “rock star.” His passing has a big ripple effect on many people around the world. We pay attention to what other famous people are saying about Steve Jobs and his life. Like Neil Diamond, who profoundly and simply said, “iSad.” Any creative company or […]

Things I learned at TEDx Detroit.

I have been going to the TEDx conference in Detroit for the past few years now. TEDx – Technology. Entertainment. Design. Or, condensed down, “Ideas worth spreading.” Attending TEDx is like eating a giant bowl of inspiration. Like being pummeled by inspiration. Inspiration concentrate. Yep, all in all, it’s pretty inspiring stuff. There are many […]

Leo Burnett was a Michigan boy

  I was reading up on the famous ad man Leo Burnett today. You know, Leo Burnett of… Leo Burnett Worldwide – the American advertising company that was started in 1935 by the man himself. Well, Mr. Burnett was born in Michigan to a middle class family. Before he started his own firm in Chicago, […]

Passion Does Not Come Standard

  I was at a new client meeting the other day. Introductory meetings are always fun, if not a bit awkward at times. “Hello. How are you? Nice weather today, huh? So, tell me a little more about your organization. How’s business, been keeping busy? Maybe we can help….” Blah, blah, blah, etc. Beyond the […]

Fonts Actually Give Life to our Words

Typography is powerful. The use of type through fonts, and font selection, is an important process. Fonts convey a message and they evoke emotional responses. And they do it subtlely and quietly. As a designer, I love fonts. One of my favorite things (about fonts) is when you see a font that perfectly matches or […]

Metro Work Space

Metro Work Space is not your typical office. They offer shared creative office space in Livonia. We’ve had a lot of fun with owners Todd and Bev, helping them out with Metro’s design & marketing needs….everything from the logo, print ads, rack cards, stationery, shirts, signage and environmental graphics.

Brighton High School

Brighton High School approached Saint Creative to help create the branding and visual identity for their spring musical, “Bye, Bye, Birdie.” We ended up producing the show’s posters, banners, program cover, local advertisements, t-shirts and buttons. Rock and roll!